FAQ

Questions about our products, ordering and delivery. Can't find your answer? Message us on LINE.

Ordering & delivery

How do you say Deserve?

It's pronounced "dee-serve". If you search for deserv or desserve, it's the same Deserve Petcare brand.

Do I need an account to order?

No. Ordering is easy with no sign-up needed. Just enter your delivery address and pay.

How much is delivery?

Orders under ฿1,000 have a ฿50 delivery fee. Orders from ฿1,000 get free delivery nationwide. Remote areas and islands have an extra ฿50 delivery fee. See details in Delivery & returns . Ice cream is shipped chilled in a separate box for ฿200 (not counted towards free delivery).

When will my order arrive?

For orders placed before 2:00 pm, Bangkok and surrounding provinces receive them within 1–2 business days, other provinces within 3–5 business days.

Can I exchange or return a product?

If you receive the wrong item, a damaged item or an incomplete order, let us know within 7 days of delivery with photos or a video of the problem. We will refund you within 3–7 days. Sorry, we cannot offer refunds for a change of mind. Read the details in our Delivery & Returns Policy

How can I contact the team?

Message us on LINE @deserve.petcare Click to add us

Our team replies Monday–Friday 9:00–18:00 and Saturday–Sunday 9:00–22:00. You can message us any time and we will reply during these hours.

Products & dry food

Do Deserve products have a pet food registration no.?

Yes. Every Deserve food, treat and supplement is registered with Thailand's Department of Livestock Development. You can find the registration no. on each product page.

Where is the expiry date, and how do I store an opened pack?

The expiry date varies by batch. See the expiry date on the bag, bottle or cup.

After opening, close the bag or lid tightly and keep it dry and out of sunlight, as this affects how long the product keeps. Always keep ice cream in the freezer.

If the colour or smell changes, stop feeding it to your pet and message our team on LINE.

My pet has tear stains. Which recipe should I choose?

If the cause is a chicken allergy, there are 3 chicken-free recipes: Grain Free Salmon, Grain Free Turkey and Highland Beef & Turkey (all 3 contain pork, and Beef & Turkey contains rice). We also recommend having a vet check for the cause.

What is Holistic Super Premium?

Deserve dry food is Holistic Super Premium grade.

  • Super Premium — Made with high-quality ingredients, with real meat as the first ingredient
  • Holistic — Recipes designed for whole-pet care, with superfoods, no by-products and no added salt

Deserve Superfood Blend Holistic Dog Food

What is Holistic grade dry food, and how is it different from standard food?

Holistic grade means food made for whole-body health. To be Holistic grade, natural ingredients are chosen with care, with key vitamins and minerals added for healthy growth.
Economy or standard grade food uses grains or corn as the main ingredient, while Holistic grade uses real meat as the main ingredient, which is easy to absorb.

What makes Deserve's Holistic dog food good?

Every Deserve Holistic dog food recipe uses premium ingredients:

🥩 Meat is the main ingredient, unlike standard grades that rely on grains or corn. Good food should be built on protein, because dogs need protein to grow and build muscle.

🐟 Real meat with no by-products, such as Australian lamb and Atlantic white fish, high-quality proteins that are easy to digest and absorb.

🥬 Superfoods rich in antioxidants, plus vitamins and minerals, for quality nutrition.

🧬 Prebiotics feed the good gut bacteria and help care for your dog's digestion.

❌ No added salt, no artificial flavours or colours
Complete & Balanced according to AAFCO guidelines

From what age can dogs eat Deserve dry food?

Every Deserve dog food recipe is for adult dogs aged 1 year and up, all breeds. Complete & Balanced nutrition following AAFCO guidelines.

How are Grain-Free Lamb and Atlantic White Fish different?

Grain-Free Lamb has no grains or gluten. It suits sensitive dogs, or dogs that need extra joint and hip care, as it contains glucosamine and chondroitin to support strong bones and joints. Lamb is the main protein: high quality and easy to absorb.


Atlantic White Fish has premium Atlantic white fish as the first ingredient. It is rich in Omega 3 & 6, which dogs cannot make themselves, plus Antarctic krill for moist skin and a glossy coat. Best for dogs that need extra skin and coat care.

Which superfoods can dogs eat?

Superfoods are not just for people. Dogs deserve their goodness too, so Deserve includes dog-safe superfoods in our food.
Grain-Free Lamb

SWEET POTATO A great gluten-free energy source, easy to digest and absorb.

BEET PULP Prebiotic fibre that supports the gut for firm, regular stools.

SPINACH Rich in vitamins A, B, C and K, iron, antioxidants, beta-carotene and fibre for good digestion.

CRANBERRIES & BLUEBERRIES
An excellent source of vitamins A, C, K and rich in antioxidants, helping to support immunity.

TOMATO Contains lycopene, an excellent antioxidant, plus vitamins A, C and K and folate.

Atlantic White Fish

SALMON OIL A key source of omega 3 and 6 for moist skin and a glossy coat.

APPLE Vitamin C and beta-carotene, which are antioxidants.

ANTARCTIC KRILL Rich in omega 3 for skin and coat.

YUCCA SHIDIGERA Saponins from the yucca plant help firm up stools and reduce odour.

FLAX SEED Adds fibre to support digestion.

Supplement

Deserve Salmon Oil

From what age can my pet have Salmon Oil?

Deserve Salmon Oil is suitable for dogs and cats aged 3 months and over.

Can salmon oil help a picky, small eater want to eat more?

Yes. Deserve Salmon Oil is 100% real salmon with nothing added and no artificial flavours or colours. Its premium quality and appetising smell help dogs and cats want to eat more.

My pet is shedding a lot. Can salmon oil help?
Salmon oil has Omega 3 & 6, essential fatty acids that dogs and cats cannot make themselves. They help keep skin moist and the coat glossy. If your pet sheds a lot, please also have a vet check them.
Can senior dogs and cats have Salmon Oil?

Yes, following the recommended amount by body weight on the label. Salmon Oil is high in Omega 3 & 6 and is a good part of caring for senior dogs and cats.

How many teaspoons of salmon oil a day for a dog? And for a cat?

Give the daily amount by body weight (1 teaspoon = 4.5 g). Drizzle it on or mix it into food.

  • Dogs under 10 kg: ½–1 teaspoon
  • Dogs 10–20 kg: 1–2 teaspoons
  • Dogs 20–30 kg: 2–3 teaspoons
  • Dogs over 30 kg: 3–4½ teaspoons
  • Cats under 3 kg: ¼–½ teaspoon
  • Cats over 3 kg: ½–1 teaspoon

Suitable from 3 months of age. If your pet has a health condition or takes medicine, ask your vet first.

Can a pet with kidney disease have it?
Thank you for asking. Pets with health conditions need individual care. For your pet's safety, please show the product's ingredients and nutrition information to your pet's vet first. If your vet has not restricted any particular food or nutrient, you can follow the recommended amount.

Deserve Real Meat Meal Booster

What is Real Meat Meal Booster?
Deserve Real Meat Meal Booster is a food topper for dogs and cats made with meat and a variety of superfoods. It makes meals tastier and helps support immunity and overall body health. Recipes developed by a vet.
Which recipe is for bone and hip support?
Deserve Real Meat Meal Booster Hip & Joints helps support joints and hips, with a tempting aroma. Made from shrimp, it contains natural glucosamine and calcium because we use whole shrimp, helping keep bones and joints strong. It is also packed with superfoods such as chia seeds, turmeric and wheatgrass.
Which recipe is for immune support?
Deserve Real Meat Meal Booster Antioxidant is rich in antioxidants to help support your pet's immunity. It combines crocodile meat with superfoods such as kale, quinoa, spirulina and wheatgrass.
How do I serve Real Meat Meal Booster?
Tasty and good for them, in several ways: 💚 Dry Topping: sprinkle it on your pet's usual wet or dry food. 💚 Gravy: mix the powder with water into a sauce and pour it over the meal. 💚 In Water: mix it into drinking water to encourage your pet to drink enough every day.
Does Deserve Real Meat Meal Booster contain by-products?
No. Deserve Real Meat Meal Booster uses only natural ingredients and no by-products. It was developed by an expert vet to pack in nutrients from superfoods, and has up to 80% human-grade meat for the taste and smell dogs and cats love.
Can dogs and cats allergic to grains and gluten have it?

Every Deserve Real Meat Meal Booster recipe is free from grains and gluten, suited to sensitive dogs and cats. Clean, safe and up to standard, with no artificial colours or additives. Dogs and cats will love it!

Healthy Snack

Deserve Freeze-Dried Crocodile Meat

What is freeze-drying?
Freeze-drying dries food with cold, at -20 to -50 °C. It preserves the food and keeps its quality, taste, smell and colour close to fresh.
What are the benefits of crocodile meat?
Crocodile is a white meat: high-quality protein, low in fat and calories, so it makes a guilt-free treat. You can also add it as a topping to give meals more texture and make them tastier.

Deserve Gourmet Ice Cream

How is Deserve ice cream different from ice cream for people?
Deserve Gourmet Ice Cream is made for dogs and cats. It has no sugar or cow's milk and no artificial taste, flavour or colour. Ice cream for people is different and may be bad for your pet's health, so we don't recommend it.
What is the ice cream texture like?
Smooth, premium ice cream with prebiotics for digestion and real meat in every bite. Irresistibly tasty.
Which goat milk flavours are there?
Deserve Ice Cream uses goat milk, because its fat globules are smaller than cow's milk, making it easier to digest. Flavours:
1. Love Me, Love My Dog : Chicken liver & broccoli. Rich in B vitamins, helping support the body and nervous system for age-appropriate development.
2. A Glory Hound Duck breast & purple sweet potato : Quality protein, rich in vitamins A, C, B6, potassium, calcium and iron.
3. Barking At The Moon: grilled chicken breast & goat milk. Chicken with goat milk, rich in calcium for strong bones and joints.
Is there a lactose-free recipe?
Yes, our lactose-free recipes use coconut milk and almond milk, in these tasty flavours:
1. EVERY DOG HAS ITS DAY baked salmon & coconut milk. Real salmon with Omega 3 & 6 for a beautiful coat and moist skin.
2. PUPPIES AND RAINBOWS spinach & bacon (coconut milk). With antioxidants that support a strong immune system.
3. THE TOP DOG roast beef & mashed pumpkin (almond milk). Premium roast beef and mashed pumpkin with vitamins A & E for eyes and digestion.

Still have questions?

Our team replies on LINE Monday–Friday 9:00–18:00 and Saturday–Sunday 9:00–22:00.